Behaviour
is a key weapon in radio's arsenal, knowing when and where
people are listening is key. And, if you know this you can
generate huge interest with your consumer by teasing out a
radio campaign. Day after day the same cryptic message making
the audience yours for the taking when you reveal your full
message.
The
Gem was one such campaign, listen and enjoy...
The
Gem awareness campaign to drive higher recruitment
and knowledge of TheGem this is a Tease and Reveal radio
commercial campaign following on from the 48 sheet campaign
(shown in 'Outdoor' on this website)
TEASE
Click
on the play button if this commericial does not start
automatically.
ign direct mail recruitment e zines marketing radio iso
exhibition tv ads press advertising
click
on the arrows for more radio commercials
