Tease and Reveal campaigns on 48 sheets are a fantastic way to generate intrigue on a city wide (or even national level).

With two cycles of the 48 sheet campaign you can create intrigue and excitment, then, on the 'Reveal' your consumer really takes in the message as they want to solve the puzzle of the 'Tease'.

This mechanic worked beautifully with a province wide campaign for The Gem, a recruitment agency who knew that they needed to create a real buzz with a very simple message of recruitment.