Modern advertisers are continually looking for ways of hitting a key focus area of consumers with a tactical message. And direct mail is still one of the best ways - though it has been overshadowed by digital direct mail somewhat - there is still nothing like receiving an unexpected and fun piece of mail through your letter box.

One such piece was a targeted drop in the East Belfast area for fonaCAB. With a simple giveaway of a cute fridge magnet which informed everyone in that area of the new depot opening and was a huge success, generating new consumers overnight.